By Elizabeth Dabney Hochman
KIDSPIRIT ONLINE COMES OF AGE
Nearly 20,000 spiritually minded readers this year engaged with youth-created content at KidSpirit, an ad-free online magazine and community for youth exploring life’s big questions. These readers come from India and Indonesia and Illinois and many places in between. Most read KidSpirit in English, though a few intrepid souls read it in Chinese, Filipino or Italian.
What’s surprising about this online traffic is that it reveals the draw of KidSpirit’s unique editorial focus and the underlying spirituality of the world’s youth. KidSpirit invites young readers and writers, from any background or tradition, religious or not, to share their deepest ideas and creativity with their peers. The magazine is led by an all-youth Editorial Board that meets once a month to edit submissions and decide on its quarterly themes, including Science and Spirit, the Question of Meaning, Ethics and Morality, A Lens on Learning, Money andValue, Change and Loss, and Exploring Humor.
KidSpirit landed on the Internet almost by happenstance. Five years ago, we were a small print publication building a readership through distribution at small bookstores and health food stores. We printed 5,000 ad-free copies on recycled paper for each quarterly issue at a high per copy cost. The hope was to strike a chord with young teens about life’s big questions and to give them the reins in creating a beautiful and probing publication that could become a vehicle for spiritual growth and empowerment. Although we had very appreciative readers, they had no way to actively engage each other about the substantive topics explored in its pages.
At the time of the financial downturn, KidSpirit’s Web presence was attractive but no frills. The economic pressures on print media and on the non-profit sector lead us to focus on the uncharted territory of the Web. That shift in course ultimately created a possibility for dynamic interaction among our readers, writers, and editors that would have been impossible only a short while ago. We set out to craft a visually attractive and engaging website with free membership that was safe, ad-free, and would encourage interactivity. Over three years later, the KidSpirit community has grown exponentially. Keeping in step with the ever-changing digital landscape has allowed us to reach an audience well beyond the circulation we could have expected in print.
Social media has been a major component of our online strategy. We started by posting on Facebook and Twitter but expanded well beyond those primary outlets to other sites that draw young visitors, including Tumblr, Flickr, and even Pinterest. Posting videos on YouTube has also been an integral part of our online outreach, and targeted use of Facebook ads has significantly increased our visibility.
Several adjustments to our site have also helped tip the balance in our Web traffic. We added significant content to our homepage, including a new short column with an international thrust called the Global Beat, which has attracted readers and writers from around the world. We also undertook a key word optimization project and made sure that the back-end of our Web site was meta-tagged.
Another milestone was the incredible opportunity to syndicate our content on the Huffington Post, and on other sites eager to showcase spiritual content by youth. Reaching an older audience in a vast forum is empowering to the young writers and artists whose work is featured. Moreover, as reflected in the following comment, older readers have responded with respect and admiration: “Truly, reading this gave me hope for the future that you and your peers are striving for clarity through reflection, study, and engagement.”
In KidSpirit Online, the Internet has transformed a niche print publication of spiritually engaged youth into a vibrant borderless community. In addition to the striking original work from our contributors, our visitors, ranging from 11 to 17 years old, share their ideas in open comment boxes attached to articles and poetry, send in their own work for consideration, and divulge their inner musings on our Bulletin Board — part of the social networking side of the site. They listen to each other, they reflect, and they dream.
The synergy between KidSpirit’s fresh and probing content and the young readers who encounter it online creates unexpected and inspiring connections. As a brief window into the interactivity that results from ideas raised in the magazine, the following snippets from our recent issue Exploring Time convey a degree of reflection that may surprise adults:
- “I’ve realized how small the amount of time we get on Earth is. I’m more aware of the fact that at any moment I could succumb to illness or some freak accident and that my time would be drastically shorter. Realizing this has made me value my time so much more, especially with family and friends. As you get older you also realize that you need to devote time to yourself and your happiness more.”
- “I love this magazine – a few days ago, I was thinking about time and what a crazy thing it is, wondering who else felt the same way, and then today I saw that the current issue this month features time. THIS IS FANTASTIC!”
- “The only word I can use to describe this article is enlightening … It seems that regardless of the year, there are always people questioning the very fabric of our being. Maybe it’s time that we appreciate the simplicity of our everyday lives and actually begin to live.”
Even amidst the unparalleled opportunity for communication that the Web provides, we discovered through comments like these, that non-electronic pursuits still hold a special magic, even for those born since the digital revolution: “An hour seems so much longer and fuller when I use it to write, read, draw, run, or sing because I have created something tangible, something more than just a long video history on my computer. In that fuller hour, I don’t care about time, because it seems like there is an enormous supply of continuous time I can experience.”
This yearning for a slower, more reflective pace led us to augment our online presence with an annual print publication, the Best of KidSpirit Online. This compilation volume, with material selected by the Editorial Board, gives those who enjoy flipping through a book an opportunity to savor the best content of the previous year in a tangible form. Like the website, each volume also includes group guides and activities to help teachers or youth workers lead dynamic discussions.
The Internet has catapulted the possibilities for youth to connect meaningfully into a new realm. KidSpirit’s experience shows that the number of kids drawn to exploring deep questions in an inclusive spirit is vast. The ripples from this kind of spiritual exchange are just beginning. We hope that, given encouragement, they will become waves.